Scheid Family Wines
Privacy Policy
Effective as of 1/05/2023
Our Commitment to
Privacy
Protecting your privacy is important to us.
This privacy policy explains how Scheid Family Wines collects, uses, and
safeguards the information you provide to us on this Site, at the Winery, or
that you have otherwise given us that personally identifies you, as well as
general, non-personal information that is automatically collected from our
Site. This policy does not, however, govern the terms of our relationship or
constitute any representation or warranty. The terms of our relationship are
governed by our Terms and Conditions, which you can find HERE
The terms “the Winery,” “Site,” “us” or “we” refer
to Scheid Family Wines and its affiliates, including Scheid Vineyards, Sunny
with a Chance of Flowers, Grandeur, Fog and Light, Ryder Estate, VDR, District
7, Metz Road, HOXIE, and Stokes’ Ghost (“Affiliates”), and this website. The
terms “you”, “your” or “customer” refer to the user or viewer of this Site or
customer of the Winery. Please read this privacy policy carefully. If you do
not agree to our practices, please do not register,
subscribe, create an account, make purchases or
otherwise interact with this Site. By visiting and using the features on the
Site (including mailing list sign up, wine subscription sign-ups, promotional
signups, event registrations, and other site sign-ups and browsing), or by
providing us with your personal information, you agree to this privacy policy.
We are based in California, and this policy
incorporates protections for California residents provided under the California
Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of
2020 (collectively, the “CCPA”). Since we care about your privacy, we provide
the same rights to all of our customers whether or not they are California
residents. As discussed further below under Legal Disclaimers, your use
of this Site and our services are subject to California and United States law.
Summary of Your Rights
If you ever have any questions about how we
use and store your personal information, you can submit those questions to us
at privacypolicy@scheidfamilywines.com. Below is a non-exhaustive summary of the
rights you have in this policy. This summary is only for your convenience: it
does not change the details, exceptions, and legal obligations that apply to
these items set out in more detail below:
You may request that we delete the personal
information you provided to us at any time by sending your request to privacypolicy@scheidfamilywines.com, and we will delete it (unless there is a
specific reason, we need to keep it).
You may opt out of receiving marketing e-mails
or the use of your personal data by us for direct marketing purposes. To opt
out of the use of your personal data for this purpose, contact us at privacypolicy@scheidfamilywines.com or by phone at 888- 772- 4343. But you may miss out on specials, perks,
allocations, offers, and events.
Up to twice a year, you may ask us about the
personal information that we collect and store, by contacting us at privacypolicy@scheidfamilywines.com
You cannot object to our sharing your
information with our Service Providers, such as shipping companies and credit card
processors to facilitate your transactions but be assured that our agreements
with those providers and California Consumer Privacy Regulations prevent them
from using your personal information for any other purposes.
We use cookies to make our website work and to
enhance your experience, as well as for our marketing purposes, as discussed
below. You may manage your cookies, ‘Do Not Track,’ and similar technologies by
accessing your browser’s preference/settings menu. Please keep in mind that
removing or blocking cookies can negatively impact your user experience and
parts of our website may no longer be fully accessible.
You have a right not to receive any
discriminatory treatment by the Winery for the exercise of the privacy rights
conferred by the CCPA.
NOTICE OF COLLECTION
Who is Collecting Your Data?
Scheid Family Wines controls the data
that is collected on the Site. You can contact us anytime at: privacypolicy@scheidfamilywines.com.
Categories of
Information We Collect
We collect and store certain personal
information about you at various points in order to provide you with products
and services. We collect this information from information that either you provide
us directly or gathered from your devices. As discussed further below, we are
required to collect certain information from you such as your age and residence
in order to sell and ship you wine legally. We also use this information and
additional information we collect to customize our services to your preferences
and provide you with products and services that we believe will appeal to you.
California defines certain categories of
“personal information.” We collect information that falls into these categories
directly from you and your electronic devices, as well as from other publicly
available sources:
(A) Identifiers such as name, residence
address, internet protocol address, and email address.
(B) Additional identifiers including telephone
number, credit card number, or other payment information.
(C) Age/date of birth.
(D) Commercial Information such as purchase
history.
(F) Internet activity information such as
interactions with our communications and our website;
(G) Geolocation of electronic devices
accessing our website (we collect only general locations and do not collect
your precise location);
(K) Inferences are drawn from any of the
information above to create a consumer profile.
We share the information above with our
service providers and contractors to carry out our business with you and for
our internal purposes as discussed below.
We may also collect non-personal or
de-identified information from you including, but not limited to, demographic
data. Unless otherwise required by applicable law, we may use and share this
information, which does not personally identify you,
for any purpose.
When you visit the Site, we automatically
collect certain information about your device, including information about your
web browser, IP address, time zone, and some of the cookies that are installed
on your device. Additionally, as you browse the Site, we collect information
about the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you interact
with the Site. We refer to this automatically collected information as “Device
Information.” We collect device information using the following technologies:
-
“Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org.
-
“Log files” track actions occurring on the Site, and collect data including
your IP address, browser type, Internet service provider, referring/exit pages,
and date/time stamps.
-
“Web beacons,” “tags,” and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally, when you make a purchase or
attempt to make a purchase through the Site, we collect certain information
from you, including your name, billing address, shipping address, payment
information (including credit card numbers, email address, and phone number).
We refer to this information as “Order Information.”
When we talk about “Personal Information” in
this Privacy Policy, we are talking both about Device Information and Order
Information
Why We Collect Your Information
We collect your information to manage our
relationship with you and send you communications, and for several our other
business purposes, including the following:
AGE VERIFICATION
You must be of legal age to use the Site or to
purchase any alcoholic beverage. If you wish to purchase any alcohol-containing
beverage from us, you may be required to provide personal information
sufficient to verify that you are over 21 years of age. If you do not provide
information to verify that you are of legal age, we cannot provide any services
to you. We also cannot ship any product to you if you do not provide an address
at which a person over the legal age is available to receive the product. We do
not knowingly collect, nor do we sell personal information from individuals
under 21, nor do we direct any of our content to individuals under 21. If we learn
that we collected the personal information of a minor, we will take steps to
delete the information as soon as possible.
TRANSACTIONS
We are required to collect and provide your
information to certain of our service providers in order to fulfill any orders
placed through the Site (including processing your payment information,
arranging for shipping, and providing you with invoices and/or order
confirmations). We also use this order information to communicate with you
about your transactions and to screen our orders for potential risk or fraud.
MARKETING
We also use the information we collect for our
marketing purposes. This information may be made available to our Affiliate
wineries so that your experience with any of the Scheid Family Wines brands can
be recognized by those Affiliates. If you would like to opt out of our use of
your information for marketing purposes, or to be removed from our email list,
you may contact us at privacypolicy@scheidfamilywines.com. Even if you opt-out, we may still send
emails to you concerning specific transactions or other non-marketing-related
messages. Our service providers are not permitted to use your information for
their own marketing purposes unless they have an independent relationship with
you and have obtained your information from another source. When you visit the
Site, we also collect some basic Device Information about you and your browser.
Examples of such Device Information that is collected include what type of
browser and operating system you are using, how long you remained on our Site,
and what pages you looked at while here. We use Google Analytics and Facebook
Pixel to understand how our website, services, and products perform, how you
use them, and to serve you with ads on third-party websites and social
networking sites like Facebook.
“Do Not Sell My Personal Information”
Under California law, you have the right to
opt out of the sale of your personal information. We do not sell personal
information outside of the Scheid Family Wines family of Affiliates, but we do
use cookies that allow for advertising to be targeted to you that may be considered
the sale or sharing of personal information. You can opt out of this sharing by
emailing us @ privacypolicy@scheidfamilywines.com
Financial Incentives
We may on occasion offer you a discount in
exchange for your agreement to allow us to obtain your personal information,
such as if you register for an account or provide your email to our mailing
list. The categories of information we are collecting that trigger the
Financial Incentive are detailed above in the Categories of Information We
Collect chart. This Financial Incentive is permitted under the California
Consumer Privacy Act. Our Financial Incentive is based on a good faith estimate
of the value of your personal information, as reflected in the discount
provided. If you wish to opt-in to the Financial Incentive, you may do so by
agreeing to register, subscribe, create an account, make purchases, provide us
with your personal information, or otherwise interact with this Site and
receive the Financial Incentive. If you wish to withdraw from the Financial
Incentive, you may do so at any time by sending an email to us at privacypolicy@scheidfamilywines.com.
How Long Do We Keep Your Information
We will retain your information for as long as
your account is active or as necessary to provide you
services and to maintain a record of your transactions for financial reporting
and compliance purposes. If you wish to cancel or delete your account, please
contact us at privacypolicy@scheidfamilywines.com. We will keep your order history on file
indefinitely so that we can always provide you with information on what you
ordered previously unless you ask us to delete it.
Your Rights to Access, Correct, or Delete Your
Data
If you need to update your information, please
send us an email at privacypolicy@scheidfamilywines.com.
If you so desire, we will provide you with a
copy of your account data or delete your account at your request. Up to twice a
year, you may ask us whether we are collecting, storing, using, disclosing, or
selling your personal information, what categories and specific pieces of
personal information of yours we are collecting and storing, and the categories
of sources from which our personal information is collected, the business or
commercial purpose for collecting your personal information, and whom we may
have shared your information with.
You may request a copy of the categories of
personal information we have about you by contacting us at privacypolicy@scheidfamilywines.com or by phone at 888-772-4343. We may contact you further to verify your
identity if we do not have sufficient proof in your
request, such as the request being sent from your email address that matches
the one, we have. If you request specific pieces of
information, to verify your request you will need to provide a declaration to
us via mail at 305 Hilltown Rd, Salinas, CA 93908. We will work diligently to
respond to your requests and will provide you with a free response within 45
days.
If you would like us to delete your data,
please contact us at privacypolicy@scheidfamilywines.com or by phone at 888-772-4343. Depending on the nature of the data that you
request we delete, we may require you to provide two or more data points that
match the information in our file. Note that even if you request deletion, we
may continue to retain and use information as may be authorized or necessary
under California Law. While you have the right to request that we delete the personal
information you provide to us and we will not discriminate against you for
exercising any rights that you have, we may no longer be able to sell you any
alcohol-containing beverages if you ask us to delete your information showing
you are of legal age or are in a location where it is legal for us to sell to
you, and you may need to make other arrangements to verify your age and
location to facilitate transactions.
We will verify your identity for purposes of
such a request to delete or a request to know. If you have an account on the
Site, we will verify your request for information through your account. If you
do not have an account, we will verify your request depending on the nature of
the request. If you request to know the categories of information, we will
request that you provide two pieces of information that match our records,
which may vary depending on the information we have on file. If you request to know specific pieces of information, we will
require additional verification to match three pieces of information on file,
as well as a signed declaration. If you would like to designate an authorized
agent to make such a request on your behalf you may do so by providing us with
your signed permission for such authorization, verifying your identity with us
as described above, and confirming that you provided the authorized agent
permission to submit the request; or your agent must provide proof of a power
of attorney.
In order to ensure the protection of your
information from fraudulent requests, we require you to provide us with
additional information to verify your identity should you wish to access or
delete your data. For your protection, in the event the requisite verification
is not satisfied, we may deny the request for access to your account data or to
delete your account.
Protecting Your
Information
We make every effort to ensure that any data
that we store about you is kept behind a secure firewall and is not accessible
to the public in any way. Any sensitive information (such as credit card
numbers) that we collect from you is securely processed by our service
providers. We protect user data offline as well by restricting access to
information to only those employees (for example, a Customer Care
representative) who need the information to perform a specific job. All
employees are kept up to date on our security and privacy practices and are
aware of the importance of always keeping customer data secure and safe. We
also outsource certain of our data processing operations to third parties as
discussed below, and we have agreements with those service providers that
require them to maintain security over your information.>
Although we use our best efforts to protect
the security of your information and our system, and we have agreements in place
with our processors requiring them to do the same, no transmission via the
internet or storage of data can be guaranteed to be 100% secure. As a result of
this and other factors beyond our control, we cannot guarantee the security of
the information that you transmit to or through our Site. Therefore, you assume
that risk by using the Site.
If you have any questions about the security
of our Site, please feel free to contact us at privacypolicy@scheidfamilywines.com
How We Share Your
Information
We value your privacy, and we will never sell
or rent any personal information to any Third Party for that Third Party’s
marketing purposes.
We share your Personal Information with third
parties to carry out our business with you and for our internal purposes, as
described further above.
For
example, we use Shopify and/or Wine Direct to power our online stores--you can
read more about how Wine Direct uses your Personal Information here: https://www.winedirect.com/privacy-policy. You can read more about
how Shopify uses your personal information here https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us
understand how our customers use the Site--you can read more about how Google
uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.
To learn more about how Facebook uses your
data, please visit https://www.facebook.com/policy.php.
Finally, we may also share your Personal
Information to comply with applicable laws and regulations, to respond to a
subpoena, search warrant or another lawful request for information we receive,
or to otherwise protect our rights.
You can opt-out of sharing your information by
e-mailing us @ privacypolicy@scheidfamilywines.com
Cookies
As discussed above, our Site uses cookies to
speed navigation, keep track of items, and provide you with custom-tailored
content. We also use cookies to remember some of the information you've given
us, so you don’t have to reenter it each time you visit the Site. By showing us
how and when shoppers use the Site, cookies also help us see which areas are
popular and which are not. Many improvements and updates to the Site are based
on data such as the total number of visitors and pages viewed. Most browsers
are initially set to accept cookies. You may manage how your browser handles
cookies and related technologies by adjusting your browser's security and
privacy settings. Refer to instructions related to your browser to learn about
privacy and security settings that are available to you. The cookies that we
use do allow other parties to collect personally identifiable information about
your online activities over time and across different Web sites. If you reject,
block or delete cookies, you may not be able to use
features of the Site or to take full advantage of features offered on the Site.
As described above, we use your Personal
Information to provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For more information about
how targeted advertising works, you can visit the Network Advertising
Initiatives (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
.
You can opt out of targeted advertising by
these providers:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
PINTEREST- https://www.pinterest.com/settings/privacy
Additionally, you can opt out of some of these
services by visiting the Digital Advertising Alliance’s opt-out portal
at: http://optout.aboutads.info/
Do Not Track Signals
Some browsers have incorporated “do not track”
features to enable users to make privacy and security choices. By using these
settings, your browser may send a signal to our website not to collect tracking
information. The Site does not alter the collection of information from users
through cookies if a “do not track” signal is received. Information tracked by
the Site through cookies is discussed above.
Data of Minors
The Site is not directed at children and
cannot be accessed by persons who do not verify that they are of legal drinking
age. Our social media accounts are directed at those over the legal drinking
age and not intended for use by minors. As a result, we will not knowingly
collect information from minors of any age in the U.S., including those under
16, with or without consent from their parents or guardians.
Protecting the privacy of children is very
important to us. If we learn that we collected the personal information of a
minor, we will take steps to delete the information as soon as possible. If you
believe we have inadvertently collected the personal information of your minor
child, please contact us at privacypolicy@scheidfamilywines.com.
Legal Disclaimers
In addition to the use of your personal
information for our business purposes, and subject to our not otherwise sharing
or selling your data to Third Parties except as set forth above, Scheid Family
Wines reserves the right to disclose your personally identifiable information
as allowed or required by law and when we believe that disclosure is necessary
to protect our rights and/or to comply with a judicial proceeding, court order,
or legal process served on our Site.
This Site may contain links to other sites. We
are not responsible for the privacy practices of other sites. We encourage our
users to be aware when they leave our Site and to read the privacy statements
of each site that collects personally identifiable information. This privacy
policy applies solely to information collected by this Site.
As set forth above, the Site is in, and this
Privacy Policy is governed under the laws of California and the United States.
EUROPEAN CITIZENS
If you are a European resident, you have the
right to access the personal information we hold about you and to ask that your
personal information be corrected, updated, or deleted. Those rights are
equivalent to the rights discussed above provided for California residents, and
that we provide to all of our customers. If you would
like to exercise these rights, please contact us through the contact
information below.
Additionally, if you are a European resident,
we note that we are processing your information in order to
fulfill contracts we might have with you (for example if you make an order
through the Site), or otherwise to pursue our legitimate business interests
listed above. Additionally, please note that your information will be
transferred outside of Europe, including to Canada and the United States.
Privacy Policies Update
We reserve the right to modify this privacy
policy at any time. We may periodically revise this privacy policy without
notifying you of the changes but will leave it up to you to check periodically
if we make any material changes. It is up to you to consult this page to become
aware of the changes. However, if we have your email address, we will notify
you in the event we make any changes that substantially affect your rights to
your personal data.
If you have any questions about this policy,
you can reach us at privacypolicy@scheidfamilywines.com
1/05/2023